….when I joined the Māori Party, I expected at the very least an automated email saying Thanks for joining and some general info about contact information and some graphic that indicated the Māori Party were preaparing for campaign mode. But nothing, except a username and password which I’m not quite sure what to do with at the moment.
There are a number of other observations that she makes. It is well worth a read.
I don’t know much about the inner workings of the Maori Party, so I am basing the following views on my limited knowledge, and I fully accept that I may be miles off the mark, but could the Maori Party’s lack of engagement in social media be a symptom of the age of those involved in the leadership group of the party, and their lack of understanding of the power of social media? Is there a place for someone to push social media?
Recently I was looking at the demographics of Tamaki Makaurau electorate. I was shocked at how young the electorate is, and I suspect the same would apply for the other Maori seats. Something approaching 60% of the population is under 30, compared to 42% for the wider population. The median age is 24, compared to 35 for the wider population. If this isn’t a sign that their core constituency is going to be open to using social media, I am not sure what would be. I guess this is the risk of the split between the age group represented in the leadership, and the age group that makes up their constituency.