Apparently yesterday was 40 years since Norman Kirk died. I wasn’t alive at the time, but I have heard lots about him. He is one of those names that go down in political history. Like Muldoon and Lange, he will be talked about long into the future. So it is not really surprising that they tried to leverage the 40th anniversary of his death as part of the campaign.
As of writing this post the image has 613 shares and just under 1600 likes. What is interesting about this is that other than being posted on Labour’s facebook page, there is no Labour branding on the image. I suspect for a number of people, they won’t know who Norm Kirk was. So as they see this graphic, the only association with Labour will be where it was posted. So will this generate a positive return for Labour? Or should they have put something more obvious on the graphic? It has generated a lot of engagement so far, which will help to spread the Labour party Facebook page. It is too early to see any solid flow through into likes, as Facebook takes a while to update the graphs on pages. I think this is going to fall into the same category of game plan that the no animal testing graphics served, which was to generate a high number of shares and other interactions to help spread the party page without having to promote the post.