Labour vs National graphics

Yesterday National and Labour both put out graphics. They were on two different issues, though both focused on budget issues, but there was a clear difference between that two, that I felt was worth looking at some key differences.

labour national


What strikes me first about the Labour graphic is the massive amount of words on it. 62 words, not counting the #RealBudgetNumbers hashtag, the National reference, or the autho statement. I have seen paragraphs in books with less words in them than this graphic. There is also a complete lack of Labour party branding on it. Compare this to the National party graphic, 9 words, clear branding, simple image that fits with the issue being talked about.


Graphics should be simple, with as few words as needed to get the message across.


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