Yesterday National and Labour both put out graphics. They were on two different issues, though both focused on budget issues, but there was a clear difference between that two, that I felt was worth looking at some key differences.
What strikes me first about the Labour graphic is the massive amount of words on it. 62 words, not counting the #RealBudgetNumbers hashtag, the National reference, or the autho statement. I have seen paragraphs in books with less words in them than this graphic. There is also a complete lack of Labour party branding on it. Compare this to the National party graphic, 9 words, clear branding, simple image that fits with the issue being talked about.
Graphics should be simple, with as few words as needed to get the message across.