Now is the winter of our discontent…..

Made glorious summer by this sun of York. Will Labour be able to find a sun of York, or are they still wallowing in the winter to come?


On Monday evening Labour posted the following graphic to Twitter and Facebook. Now even for people who aren’t a fan of Game of Thrones, this is a pretty obvious reference to the show that starts its next season today. Now, I don’t have any issues with tying in with pop culture elements. It is obvious this has worked for Labour, with 11 retweets, 48 shares and 190+ likes in around 1 hours. Which is a good return on the work.



However some people have already seen it as an obvious attempt to leverage the release of it in New Zealand. Linking with pop culture can be effective, but it can also back fire if people who enjoy that element of pop culture don’t take it well.

winter is coming


But the element that I find most interest, for a party that is talking about keeping things in NZ, and supporting NZ businesses and artists, is that they decided to use a Creative Commons Attribution image, by a photographer from Ukraine, of a landscape from Ukraine. Even a 30 second google search turns up a decent number of New Zealand winter landscape images.