Andrew Little, Fonterra and Pies

Andrew Little hasn’t had the greatest week so far. What with news breaking about the unpaid invoice from a contract worker. However I have seen something interesting being done on his Twitter account.


We are all used to seeing MPs and party leaders doing the typical tweet of them standing talking to someone on a site visit, and talking up their side of the argument. We have also seen it doesn’t always go according to plan. Well today Andrew Little has been off visiting the Fonterra build site in Pahiatua.


And it is normally there that many MPs or leaders would leave it. But there was a follow on:


This follow on tweet starts to explain why those jobs are important. It isn’t just about the jobs themselves, but the flow on effects of those jobs, and how they help smaller businesses not directly related to the project.


It is also good to see that individual tweets are being seen as part of a larger whole, that the relationship between the tweets plays a role in the messaging, as much as the content of the tweets themselves.

Northland nominees and candidates

It is 5 days short of 5 months since the 2014 election, and we are already back in election season. There is going to be a by-election in the Northland electorate due to the resignation of Mike Sabin for “personal issues that were best dealt with outside Parliament”.  As part of the gearing up for this by-eleciton a number of parties are in the process of deciding if they will run a candidate, and if so who that candidate might be. A few names have come to the fore. Labour have already confirmed Willow Prime as their candidate. The list of the final five nominees for the National candidacy have been announced. So I felt that now would be the time to do an assessment of the social media pressence of those who are, or may be, candidates in the up coming by-election.

Continue Reading


As many will have noticed, since the election things have slowed down here on the blog. This is for a number of reasons. Firstly I had assignments to focus on, and secondly there has been a lot less to comment on. Recently I have been feeling that I have to blog while at the same time struggling to find things to blog about. Due to a number of commitments my time over summer is going to be very limited. I have therefore decided to put the blog on hiatus. I will continue to do Twitter stats posts, but they may not be weekly.


The blog will stay up, so old posts will still be readable. I will reassess the position of the blog around the end of January.


Thank you to everyone who has read the blog. It has been a whirl wind. I was surprised at how many people took an interest in this blog.

Once over lightly

I have been noticing a trend in the media lately. There has been an increase in the number of stories they have been doing on exchanges on social media. However these stories seems to have a very process type nature to them. They follow the format of Person A did this on social media, Person B responded in way X. In a lot of cases there is no indication of the media seeking comment from those involved. There is also generally a vox pop quote from a social media user who was engaged in the exchange. This is what happened last night with a Stuff article. The article is about a tweet by former MP Tau Henare: West_Side_Tory_on_Twitter___Just_wondering_if__Lorde_has_epilepsy__ The Stuff story can be found here. The final quote from the story reads:

Joining in the discussion was Labour’s new deputy leader Annete King who tweeted, “Come on Tau that’s nasty. Both to Lorde and to those who suffer epilepsy.”

Now this whole blog is focused on the use of social media in politics, and I do posts such as Twitter Conversation of the Day, but I try to take a critical and analytical look at most of what I post about. Where as the story by Stuff, which doesn’t even carry a by line, provides no analysis, nor does it appear that there has been any attempt to obtain comment from the MP/former MP involved. What happens on social media can be indicative of deeper aspects of peoples views, which may be worth writing stories about. But it seems that for many in the media, social media is seen as a way to get quick and easy stories to fill column inches.   This story contributes nothing. This isn’t to say the tweet wasn’t worth writing a story about, but this story isn’t it.