TV3 have a poll out tonight. Stuff have reported on this, with a story that was obviously written from an embargoed copy of the poll. So it isn’t like it is a breaking, developing news story with changing facts and time pressures. So how do they explain getting the headline so utterly wrong? I have Stuff on my RSS reader and I also follow them on Twitter (yes I am a news junky). In both of those places the headline read:
The URL set for the story tells the story:
However, they have had to change the headline on the story:
So how did they get the headline so wrong? Did the headline writer not even read the story? If they are getting things like this wrong, what else might they be getting wrong?